“What if . . . ?”
Examining Our Water Future
Using Scenario Planning

A Special MWD Webinar
hosted by OCWA

July 15, 2020 – 12:30 pm

Presenter:
Brad Coffey
Group Manager,
Water Resource Management,
Metropolitan Water District
of Southern California

Building on the Success
of Our June Webinar,
Join Us July 15
for a Special Presentation
by Metropolitan Water’s
Brad Coffey

Once again, 
we’re going to host an
Online ZOOM Webinar
and offer it FREE to our Members.

Non-Members will Pay
Only $10.00

About Our Presentation

In this presentation, Brad Coffey will provide an overview of Metropolitan Water District of Southern California’s water planning efforts for the region and will describe the scenario planning approach for the 2020 Integrated Water Resources Plan.

Those who attended Mr Coffey’s Industry Insight Presentation last July were treated to an informative, entertaining talk on how Southern California Water Poses a Challenge for Every Generation. Mr Coffey explored both the historical forces that brought us to where we are and the plans in store for future development.

So join us, July 15, for a timely, considered discussion of Southern California water. As Water Resources Group Manager, Mr Coffey is uniquely qualified to provide useful Industry Insight.

OCWA Members with Reservations:  FREE

Non-Members with Reservations:  $10.00

The Meeting Link will be emailed
when participants Register.

Cancellations received AFTER Tuesday, July 14,
CANNOT be refunded.

About Our Speaker

Brad Coffey
Group Manager,
Water Resource Management,
Metropolitan Water District
of Southern California

Brad Coffey currently leads the Water Resource Management Group at Metropolitan Water District of Southern California. In this role, he and his team plan for the region’s long-term water supply, manage imported and local water resource programs, advance water-use efficiency, and prepare for droughts and a changing climate.

Brad started at Metropolitan in 1990 as an assistant engineer. In a variety of increasingly responsible positions, he developed process design criteria for the $1.2 billion ozone retrofit, investigated perchlorate contamination on the Colorado River, and managed Metropolitan’s five large water treatment plants. Most recently, Brad served as Assistant Manager for the Water System Operations Group. In this capacity, he helped manage more than 900 employees who import, treat, and deliver water throughout Southern California. Through this work, Brad has authored or co-authored over 80 publications and conference presentations.

A registered professional engineer and water treatment operator in California, Brad earned degrees in mechanical and environmental engineering from Virginia Tech. He also holds a Master of Public Administration degree from the University of Southern California.